Article Marketing – Trading articles for Traffic
Article Marketing is the way of marketing your site and the products or services you provide by submitting professionally written articles to article directories. Article Marketing is extremely beneficial in improving your online credibility, gaining you expert-status and blasting your traffic inflow. As every article you write has a link or two to your website, your article’s popularity also increases your popularity on the net. By allowing others to link to your articles and use them as their resources, you can also improve you link building and credibility.
Choosing Article Topics
Article Marketing does not work if you write articles on anything and everything you like. You can do wonders only if you are focused and write articles with a purpose. You articles should have the essential ingredients:
Project you as an expert in your field
Improve your credibility
Should be specific
Should not contain marketing or promotional stuff
Should never promote your product or service
Should be useful and informative to the reader
Topic should attract attention
You article can “sell” only if your topic is interesting and useful to the end-user, your target customers. Instead of writing on generic topics and submitting essays, choose a specific topic and your way to the reader’s heart. For instance, if you are writing about SEO, write about “Easy SEO tips to gain traffic” instead of detailing on what is Search Engine Optimization.
Your Title is your bait
Your title is your bait to attract readers. It should be very effective and alluring. At the same time, it should not boast or be hyperbolic in tone. So, spend more time on your article’s title. An ordinary article with an effective title can sell a lot than a well-researched quality article with a clichéd title. Titles that invite readers to action have more click-ability quotient than others. Titles like “10 Easy Ways to make money online” or “Make money when you sleep” sell.
Author Note – Your lead generator
The author note or the resource box in the article directories is your lead generator. Exploit it in the most intelligent manner and lead customers to your site. It is the space where you are allowed to make a call-to-action statement. A perfect Resource Box should contain the following:
Your Name – users may remember you by this
Your Website Address – you business site
Note on what services you are providing/selling
Your address, email and contact information
Call-to-action statement
Information on how to subscribe your articles
Build Links. Get Traffic. Make Sales!
Submit your articles to popular article directories. Allow users to subscribe to your articles. Also, give them permission to use your articles on condition that they link back to you. Choose you anchor text in such a way that it improves your link structure and online credibility from the perspective of search engines. You will see traffic come to your site from all the relevant contextual links your subscribers have placed in their pages. As these are contextual backlinks, they will drive quality traffic to your site. Then, you can sit and watch your traffic improve and sales increase.
Article Marketing – Trading articles for Traffic
Article Marketing is the way of marketing your site and the products or services you provide by submitting professionally written articles to article directories. Article Marketing is extremely beneficial in improving your online credibility, gaining you expert-status and blasting your traffic inflow. As every article you write has a link or two to your website, your article’s popularity also increases your popularity on the net. By allowing others to link to your articles and use them as their resources, you can also improve you link building and credibility.
Choosing Article Topics
Article Marketing does not work if you write articles on anything and everything you like. You can do wonders only if you are focused and write articles with a purpose. You articles should have the essential ingredients:
Project you as an expert in your field
Improve your credibility
Should be specific
Should not contain marketing or promotional stuff
Should never promote your product or service
Should be useful and informative to the reader
Topic should attract attention
You article can “sell” only if your topic is interesting and useful to the end-user, your target customers. Instead of writing on generic topics and submitting essays, choose a specific topic and your way to the reader’s heart. For instance, if you are writing about SEO, write about “Easy SEO tips to gain traffic” instead of detailing on what is Search Engine Optimization.
Your Title is your bait
Your title is your bait to attract readers. It should be very effective and alluring. At the same time, it should not boast or be hyperbolic in tone. So, spend more time on your article’s title. An ordinary article with an effective title can sell a lot than a well-researched quality article with a clichéd title. Titles that invite readers to action have more click-ability quotient than others. Titles like “10 Easy Ways to make money online” or “Make money when you sleep” sell.
Author Note – Your lead generator
The author note or the resource box in the article directories is your lead generator. Exploit it in the most intelligent manner and lead customers to your site. It is the space where you are allowed to make a call-to-action statement. A perfect Resource Box should contain the following:
Your Name – users may remember you by this
Your Website Address – you business site
Note on what services you are providing/selling
Your address, email and contact information
Call-to-action statement
Information on how to subscribe your articles
Build Links. Get Traffic. Make Sales!
Submit your articles to popular article directories. Allow users to subscribe to your articles. Also, give them permission to use your articles on condition that they link back to you. Choose you anchor text in such a way that it improves your link structure and online credibility from the perspective of search engines. You will see traffic come to your site from all the relevant contextual links your subscribers have placed in their pages. As these are contextual backlinks, they will drive quality traffic to your site. Then, you can sit and watch your traffic improve and sales increase.